Hedwig
From a budgeting app to a financial operating system for independent workers
Nonso, design engineer
Ndeewo
I design digital products and build them too. My work spans product strategy, user experience, interface design, and frontend development, taking ideas from early concepts to working software.
Currently, I’m building products at Rift Labs: Hedwig, a financial operating system for freelancers and small businesses, and Dobby, a bookkeeping app. I’m also developing Elf, a tool that helps designers and developers keep design systems in sync with code.
I’m particularly interested in how AI can improve the way we design, build, and use software. It’s part of why I can run as a solo founder shipping across both products.
Selected work
What I’ve done
ResumeConsultant, Dash Studios · Freelance
2023
- Advised a design studio on SEO and decided which content and technical fixes to do first to grow organic traffic.
Founder and Product Designer, Chowdown · Food delivery
Oct 2022 to Oct 2023
- Set the product direction for a food delivery startup and designed both the customer app and the driver app, from research to final UI.
- Chose to shut it down after a year instead of building on without market pull, and carried those lessons into every product since.
What I’ve written
MediumFounder’s Log #9: Out of Runway, Still Not Worried
Photo by Vitaly Gariev on Unsplash It’s been about a month since I last wrote one of these, so let me catch you up on where Hedwig is right now — the...
Founder’s Log #8 — Ecosystem Shifts, Embedded AI, and Surviving the Solo Grind
Photo by l ch on Unsplash It’s been about a month since I last wrote anything here. To be honest, it’s just been a lot. Between an intense workload and a bunch...
Founder’s Log #7 — Retention, Redesigns, and Learning What Actually Matters
Photo by Glenn Carstens-Peters on Unsplash I know I haven’t written anything in the past few weeks. It’s been packed for me — like, really packed. I haven’t had time to do...
Let’s connect
Available for select projects
I’m always up for talking to people building thoughtful products at the intersection of design, code, and agentic systems. Reach me at [email protected], or find me on X and GitHub.