Hedwig
From a budgeting app to a financial operating system for independent workers
Ndeewo
I’m a design engineer who builds with agentic systems. Currently, I run Rift Labs, where I set the product and design direction for Hedwig and Dobby, stablecoin-native financial tools, and carry that through to what actually ships in code.
What drives how I work is closing the gap between what’s designed and what’s built. That’s why I’m building elf-tokens, a CLI that diffs Figma tokens against codebase tokens and flags drift right in the PR, so a design system doesn’t quietly rot the moment nobody’s watching it. The inverse is in progress too: a tool that generates real Figma components straight from code, so the sync runs both ways. That same instinct runs through the products themselves: Dobby’s onboarding and tax layer got reshaped around real usage data instead of guesses, and Hedwig keeps growing as one connected system, not a pile of features bolted together.
Consultant, Dash Studios · Freelance
2023
Founder and Product Designer, Chowdown · Food delivery
Oct 2022 to Oct 2023
Founder’s Log #9: Out of Runway, Still Not Worried
Photo by Vitaly Gariev on Unsplash It’s been about a month since I last wrote one of these, so let me catch you up on where Hedwig is right now — the...
Founder’s Log #8 — Ecosystem Shifts, Embedded AI, and Surviving the Solo Grind
Photo by l ch on Unsplash It’s been about a month since I last wrote anything here. To be honest, it’s just been a lot. Between an intense workload and a bunch...
Founder’s Log #7 — Retention, Redesigns, and Learning What Actually Matters
Photo by Glenn Carstens-Peters on Unsplash I know I haven’t written anything in the past few weeks. It’s been packed for me — like, really packed. I haven’t had time to do...
Available for select projects
I’m always up for talking to people building thoughtful products at the intersection of design, code, and agentic systems. Reach me at [email protected], or find me on X and GitHub.